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The Rolex Hulk, officially known as the Rolex Submariner Date (reference 116610LV), is one of the most sought-after luxury timepieces in the world. Known for its striking green dial and bezel, the Hulk has garnered a reputation for being both a symbol of status and a collector's dream. In this in-depth article, we will explore the various aspects of the Rolex Hulk price, including its market dynamics, comparisons to other models, and a detailed price guide.
A Brief Overview of the Rolex Hulk
The Rolex Hulk was introduced in 2010 as part of the Submariner collection. It features a 40mm stainless steel case, a green ceramic bezel, and a vibrant green dial, which distinguishes it from its all-black counterparts. The watch is powered by the Rolex Caliber 3135 movement, known for its reliability and precision. As a dive watch, it boasts a water resistance of up to 300 meters and includes features such as a date function and a Cyclops lens over the date window.
The Hulk's unique green color and robust functionality have made it a favorite among collectors and enthusiasts. However, its popularity has also led to fluctuating prices in the secondary market, making it essential for potential buyers to understand the current pricing landscape.
The Factors Influencing the Rolex Hulk Price
Several factors contribute to the pricing of the Rolex Hulk, including:
1. Market Demand
The demand for the Rolex Hulk has been exceptionally high, particularly among collectors. This demand is driven by its limited production and unique aesthetic. As more collectors seek to acquire the Hulk, prices tend to rise due to the principles of supply and demand.
2. Condition and Authenticity
The condition of a Rolex Hulk significantly affects its price. Timepieces that are in mint condition, complete with their original box and papers, will command higher prices. Conversely, watches that show signs of wear or lack original documentation may see reduced values.
3. Year of Production
The production year can also influence the price of the Hulk. Watches from earlier production runs may be considered more desirable, especially if they are rare or feature unique characteristics. Limited editions or discontinued models can fetch particularly high prices in the secondary market.
4. Retail vs. Secondary Market Pricing
While the retail price of the Rolex Hulk is set by authorized dealers, the secondary market often reflects a different reality. Due to high demand and limited availability, many sellers list the Hulk at prices well above the retail cost. Understanding both retail and secondary market pricing is crucial for potential buyers.
Rolex Hulk Price Breakdown
Retail Pricing
The retail price of the Rolex Hulk at authorized dealers has remained relatively stable since its release. As of 2023, the retail price is approximately $8,550. However, this price may vary slightly depending on the location and dealer.rolex hulk price
Secondary Market Pricing
The secondary market for the Rolex Hulk is where things get interesting. Given the watch's popularity, prices can vary significantly:
- Mint Condition (Complete Set): For a Rolex Hulk in mint condition with original box and papers, prices typically range from $12,000 to $15,000.
- Good Condition (Minor Wear): A Hulk with minor signs of wear may sell for around $10,000 to $12,000.
- Fair Condition (Visible Wear): Watches showing significant wear or lacking documentation can go for $8,000 to $10,000.
Price Comparisons

To provide context for the Rolex Hulk price, it’s essential to compare it with other models in the Submariner line and other Rolex watches:
- Rolex Submariner No Date (Reference 114060): Retailing at approximately $8,100, this model typically sells for around $9,000 to $11,000 on the secondary market.
- Rolex Submariner Date (Reference 126610): The latest release features a similar price range, retailing around $10,500 and selling for $12,000 to $15,000 in the secondary market.
- Rolex GMT-Master II (Reference 126710BLRO): This model has a retail price of about $9,200 but can often be found for $12,000 to $16,000 on the secondary market.
As seen above, the Hulk typically commands a higher price compared to other models in the Submariner family and even rivals like the GMT-Master II.
Understanding the Rolex Watch Price Guide
To navigate the complexities of Rolex pricing, it’s helpful to consult a Rolex watch price guide. Such guides offer insights into current market trends, helping buyers make informed decisions. Factors to consider when using a price guide include:

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